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Located within the prestigious Plaza Satélite in Ciudad Satélite, Mexico, the Ivonne shopping center project represents a masterclass in modern retail design and brand elevation. Under the expert lighting design of Architect Víctor Andrei Gómez Jaimes and executed by Sinergy2Connect, the space was transformed into a sophisticated sanctuary for fashion. The primary objective for the Ivonne Corporate client was to create an environment where high-end apparel and accessories are illuminated with absolute precision, ensuring that the physical store remains a compelling and high-tech destination for the discerning modern shopper.
The lighting strategy utilizes a highly integrated approach that balances sharp architectural lines with soft, welcoming ambient glows. Continuous linear lighting tracks are embedded seamlessly into the ceiling, drawing the eye deep into the retail space and accentuating the clean, expansive geometry of the store. Complementing these lines, professional-grade LAVOV track spotlights provide high-intensity, targeted illumination on the merchandise. This specific configuration allows the design team to highlight the intricate textures and vibrant colors of the clothing collections, creating a dynamic visual hierarchy that guides customers through the various displays with ease.
Lighting at Ivonne serves as more than just a utility; it is a critical component of the brand's visual identity. The store's storefront and key interior walls feature backlit signage and recessed "halo" lighting that silhouettes the brand’s logo against a refined, neutral palette. Specialized vertical light strips are integrated directly into the custom shelving units and display racks, ensuring that every garment—from evening dresses to tailored suits—is presented in its best light from top to bottom. This attention to detail eliminates shadows and ensures that the luxury nature of the merchandise is immediately apparent to anyone entering the store.
The collaboration between Ivonne Corporate, Architect Víctor Andrei Gómez Jaimes, and Sinergy2Connect has resulted in a world-class retail landmark that sets a new standard for shopping centers in the State of Mexico. By utilizing premium LAVOV products, the project successfully bridges the gap between functional illumination and artistic installation. Every element, from the rhythmic placement of the ceiling tracks to the subtle backlighting of the mannequins, reflects an ultimate pursuit of quality and a commitment to innovation. The final result is an inviting, high-performance atmosphere that perfectly carries Ivonne’s prestigious reputation into the future of global fashion retail.
